WHAT WE DO
Rags4Riches,org delights in offering a win-win-win program to celebrities, fans and
deserving charities. As a registered, non-profit agency we specialize in bringing celebrity
fashion to fans and much needed money to charities. Rags4Riches.org takes neglected
fashion treasures from celebrity closets and offers them to the public. We provide a
website destination, www.rags4riches.org, for fans to purchase celebrity items at auction.
The profits from each sale are directed to a charity designated by the celebrity.
A brief description and contact information will be provided for each charity featured by
an artist. The Rags4Riches.org website is updated often as donations from generous
celebrities grow. Check the site often. You never know whose incredible clothing,
jewelry, accessories and more will pop up.

WHY WE DO IT
• Fund raising has become steadily more difficult for non-profit agencies. In
some cases, support has all but disappeared. Thus, charities need innovative,
cutting-edge approaches to garnering financial support.

• Celebrities, on the other hand, are like the rest of us in their need to clean
out their closets to make room for new items. Unlike most of us, this often means
items that have been used once or twice at high-profile media events.

WHO WE ARE
• Renee Layher is our fashion guru. She began her career in New York at Ralph Lauren
as a junior designer. Since moving to Nashville, she has worked as wardrobe
stylist for many artists, including: Wynonna, Alison Krauss, The Dixie Chicks,
Joe Nichols, Carolyn Dawn Johnson and James Taylor.
For more information on Renee go to www.revolutionartists.com

• Cynda West Johnson is our expert on public service. She began working with national
associations in 1988 and has helped create broadcast campaigns for numerous organizations
including the United Nations, The William K. Kellogg Foundation and Women Vote.
For more information on Keith or Cynda go to www.tvaccess.com

• Keith Hempel is our administrator. For the last twenty + years he has
been president of FilmComm Inc., a company that specializes in services for non-profit
associations and government agencies. His client list is extensive
and includes the Peace Corp, the EPA, March of Dimes, Air Force
Reserve, Coalition on Donations and the Alzheimer’s Association.
For more information on Keith or Cynda go to www.tvaccess.com

• Bill Johnson is our creative team member and has provided financial support to start Rags4Riches. Bill has recently retired as the V.P. Creative Services at Sony Music where he worked for 24 years designing album covers and graphics for recording artists -- from Charlie Daniels to the Dixie Chicks. His work has earned him numerous awards including: two Grammy's, a Nammy, the Canadian Country Music Award, a National Addy, the AAF Silver Medal, a Regional Addy, nine Diamond Addy's and the Music Row Industry Summit Award. Since retiring he has chaired the redesign of the Academy of Country Music's new award statuette. He continues to design but his focus is pursuing his lifelong love of painting. For more information on Bill go to http://www.theartscompany.com/artists/artist_johnson-bill.html